Articles Library
Digital Marketing
Why Google Ads is Better Than Social Media for Lead Generation – The Ultimate PPC Marketing Tool for Your Business
In today’s digital age, businesses of all sizes are looking for effective ways to reach their target audience and generate leads. While social media advertising has gained immense popularity in recent years, paid search advertising through Google Ads remains the ultimate PPC marketing tool for lead generation. In this article, we’ll explore why Google Ads…
- April 21, 2023
E-A-T Algorithm: How Google Identifies and Evaluates Authors
Google’s E-A-T (Expertise, Authority, and Trustworthiness) algorithm is a crucial factor in determining the quality of online content. E-A-T helps elite SEO agencies evaluate the expertise, authority, and trustworthiness of online authors to achieve organic SEO success. The Importance of E-A-T for Medical, Financial, and Legal Advice Google has emphasized the significance of the E-A-T…
- April 18, 2023
Google’s March 2023 Core Algorithm Update: Post Impact and What to Do
In March 2023, Google rolled out a major update to its search algorithm, which is known as the Core Algorithm Update. This update has the potential to significantly impact the search engine rankings of many websites, and therefore, it’s important for website owners and digital marketers to understand the changes and take appropriate actions. What…
- April 17, 2023
